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Google just killed one of the most annoying jobs in analytics. đź“Š
As of May 13, GA4 tracks AI traffic — ChatGPT, Gemini, Claude — as its own native channel. No regex.…
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Google Analytics (GA4) Integrated AI Assistant
​​Google has officially integrated a new AI Assistant into Google Analytics (GA4), and it’s a game-changer for anyone who wants…
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Google Ads is officially turning your dashboard into a conversation!
Stop analyzing. Start asking. 🚀 ​Google Ads is officially turning your dashboard into a conversation. ​The days of digging through…
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OpenAI Acquires TBPN
Big news in the AI world today! 🚀 OpenAI just made its first major move into the media space by…
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Secure Your Ad Accounts. Google Ads Passkey.
Client trust is built on more than just ROI. It’s built on security. đź”’ ​Google Ads’ recent rollout of Passkeys…
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7 Google Ads Shortcuts Every PPC Manager Needs
Tired of “living in the weeds” of your Google Ads accounts? As accounts grow, they naturally accumulate clutter-duplicate keywords, inconsistent…
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Google Ads – Accounts at Risk
It only takes 90 days to lose an account you spent years building. I was reading a recent piece about…
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The Microsoft Advertising Consent Update: What it means for your EEA & UK campaigns.
If you are running ads in the EEA, UK, or Switzerland, the clock is officially ticking.Microsoft has announced it will…
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Is the “Standard Tag” officially on its way out?
The latest PPC updates from Google and Microsoft suggest we are moving toward a massive shift in how we track…
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NotebookLM Power Users: 7 “Secret” Tools to Supercharge Your Workflow.
NotebookLM is a game-changer for research, but it still has some gaps in organization and exporting. The community has stepped…
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ChatGPT is Introducing Ads – And Here’s What It Means for Marketers!
OpenAI has officially announced its approach to advertising inside ChatGPT. And yes – ads are coming. Here’s what caught my…
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Automation Showdown: Make vs n8n
Is your marketing automation starting to feel like a “spaghetti” mess of 15 different apps? 🍝 The debate usually boils…
