I’m a performance-driven Digital Marketing & PPC Specialist with over 5+ years of hands-on experience designing, managing, and optimizing high-impact paid media campaigns that deliver real business results. I specialize in Google Ads, Microsoft Advertising, and data-led performance marketing, with a proven track record of reducing campaign costs while increasing leads, revenue, and ROI across global markets including the USA, UK, and Canada.

My passion lies in transforming complex data into actionable insights – helping brands and businesses scale thoughtfully by blending analytical rigor with creative strategy. I build campaigns that don’t just drive clicks, but drive conversions that matter. My approach is rooted in deep performance analysis, continuous optimization, and structured experimentation.

My Mindset

I believe PPC is not about platforms – it’s about psychology, data, and systems.

Platforms change. Algorithms change.
But one thing stays constant: Businesses that understand data and intent always win. That’s why I continuously test, automate, and optimize using modern tools, AI, and advanced frameworks to stay ahead of competitors.

My Approach to PPC

Most advertisers focus on clicks, impressions, or CTR.
I focus on business outcomes.

Every campaign I build is based on three core principles:

1. Strategy Before Spend

I start with deep research: audience intent, market competition, funnel structure, and growth potential.
No random keywords. No guesswork.

2. Data Over Opinions

Every decision is backed by analytics, tracking, and testing:

• GA4 & Google Tag Manager
• Conversion funnels
• Attribution models
• A/B testing frameworks

3. Scaling What Works

I aggressively scale profitable campaigns and cut inefficient ones – fast.
The goal is not traffic. The goal is profit.