OpenAI has officially announced its approach to advertising inside ChatGPT. And yes – ads are coming.

Here’s what caught my attention 👇

🔹 Ads will appear for free users and ChatGPT Go.
Paid plans (Plus, Pro, Business, Enterprise) will stay ad-free.

🔹 Ads won’t influence answers
They’ll be clearly labeled and separated from AI responses.

🔹 Privacy-first approach
OpenAI says conversations won’t be sold to advertisers.

🔹 Early testing in the U.S.
Rollout will be gradual before expanding globally.

🔹 High entry cost (so far) 💸
Early tests show CPM around $60+, much higher than Google or Meta.

🔹 Limited reporting (for now) 📊
No full performance dashboard yet.
No clear breakdown by intent, conversation type, or deep attribution.

💡 Why this is interesting:

For the first time, we may see “search intent + conversation context” advertising at scale.

Imagine:
➡️ Not just keywords
➡️ Not just audiences
➡️ But real-time user intent inside AI chats

This could become:
📌 A new performance channel
📌 A new attribution challenge
📌 A new opportunity for early movers

But right now:
⚠️ High CPM
⚠️ Limited transparency
⚠️ Early-stage ecosystem

Which means: experimentation > scaling.

As PPC specialists and marketers, it’s worth watching closely.

The next big ad platform might not be a search engine…
It might be a conversation. 🤖📈

What do you think: opportunity or risk?