It only takes 90 days to lose an account you spent years building.

I was reading a recent piece about Google’s Three-Strikes system, and one thing stood out: False Positives.

Even if you are a “white-hat” advertiser, Google’s AI can (and does) make mistakes. But under the strike system, a mistake by Google can still pause your entire revenue stream for 3 to 7 days while you “prove” your innocence.

How to protect your ROI:
✅ Audit your assets: Old assets in the library can trigger strikes even if they aren’t in active campaigns.
✅ Watch the 90-day window: If you get a strike, you are on “probation.” Tighten your compliance for the next 3 months.
✅ Be Proactive: Review the specific policies covered by this system.

The “Set it and forget it” era of Google Ads is over. Compliance is now a performance metric.